Mix n Match - Summer 2011
To communicate the 'Mix n Match' message to customers, Target have once again looked to their fleet as the Out of Home component in the media mix.
Mixing and Matching their creative has never been so easy! Read More ››
Australia's Biggest Toy Sale!
Target have unveiled their new Fleet Media platform, promoting the Toy Sale campaign.
Taking full advantage of this unique (owned and dedicated) outdoor advertising platform, Target decided to use their truck fleet as the outdoor component of the media plan.
Supporting the overall media campaign, the trucks played an integral role in announcing the commencement date of ‘Australia’s Biggest Toy Sale’. Read More ››
Feed Your Family
To coincide with this year’s hugely successful ‘Feed Your Family’ campaign, featuring celebrity chef Curtis Stone, the Coles truck fleet was used in conjunction with a multitude of media.
Recognising that truck advertising reaches a vast, captive and highly valuable audience - motorists, passengers, commuters and pedestrians - in an uncluttered advertising environment, Coles were quick to pounce on the opportunity to set up their fleet with Traxx, creating their own Outdoor media platform.... Read More ››
Count on us to deliver...
Two creative changes and 18 months on, as the customer base has grown so has the branded fleet, which now consists of 72 vehicles in all major regions and capital cities, operating at least 14 hours per day, 6 days per week....delivering the Coles message across the entire country. Read More ››
Checkout Online
Coles realised the need to make their home delivery fleet more eye-catching and in doing so have created an interchangeable mobile outdoor media platform of their own, to be used for 'in-house' promotions, brand messages and advertising as well as leveraging these mobile billboards with their supplier brands. Read More ››
RAC Autowindscreens
RAC are taking to the roads over the busy summer period to promote their Autowindscreens service. The campaign which features the strapline "beware the chip on the shoulder" is running nationwide on In Your Space's new high definition, quick fit rears format. The campaign will cover 1.4 million miles in two months. Read More ››
M&S Travel Money
Marks and Spencer's have unveiled their new truck media campaign promoting their Travel services. The campaign, printed by Europe's leading fleet graphics supplier SSDM, features Myleen Klass sunbathing on the 45 ft truckside canvas promoting M&S's new Travel Money services. It is sure to turn some heads up and down the country! Read More ››
Give a few bob
In Your Space will provide an advertising platform on the rears of its new fleet of Culina trucks, covering 230,000 miles over two months. Read More ››
The Shark
In Your Space, Europe's market leader in truck advertising, is investing in its own national campaign featuring a shark creative to be wrapped around the sides and rears of its new 350-strong Culina fleet. Read More ››
Renault Trafic/Master
The nationwide Renault Trafic/Master campaign on 150 Motorway Squares?. Read More ››
Nissan Navara
Nationwide campaign to promote the launch of Nissan's 4x4 Navara vehicle. Read More ››
